Wednesday, January 27, 2010
This is the new Apple iPad. It is meant to be a middle step between cell phones and laptops. It has the potential to revolutionize print media the way iPods did for the music industry. The basic concept is that people will be able to download and view novels, newspapers, and other print media. More importantly, it will streamline the process whereby media companies can distribute and charge for such content.
You see, ever since the market for online advertising collapsed, outlets like the New York Times and CNN and the Wall Street Journal have been trying to figure out a new economic model. Old fashioned print is dying. People simply won't pay for something they can get for free on-line. But attempts to make customers pay for online content (say... by subscribing to the NY Times) have failed. The iPad has the potential to change all that by streamlining the process and making it virtually seamless in the way that music purchasing has become.
So the iPad is very special, indeed. Of course, other so-called Tablet PC's and e-reading devices have come and gone. So whether this one succeeds is still an open question, but I wouldn't bet against it!