"The Naked Truth" Calendar

Regulars to my blog know that my dad and his wife grow and sell Kona Coffee in Hawai'i. Most of the "Kona" Coffee that you find around is actually a blend of real Kona Coffee and cheaper stuff, and loose labeling laws allow the big mills to be deceptive in their advertising. Needless to say, farmers like my dad are big into protecting the reputation of 100% real Kona Coffee. One of their efforts along these lines has produced a semi-nude calendar entitled, "The Naked Truth about 100% Kona Coffee."

A local paper has the scoop:

"A bold step was needed, and we took it," said Mary Lou Moss, a Kona coffee farmer who operates Holualoa-based Cuppa Kona and came up with the idea for the calendar.

The calendar, which sells for $12 on the trade association's www.konacoffeefarmers.org Web site, aims to "tastefully" depict farming activity that takes place each month of the year on Kona coffee farms.

Eleven farmers agreed to be featured in the calendar, including "Miss May" Cecelia Smith of Smithfarms, who said participating wasn't easy but was helped by champagne consumption. (source)

I'm so proud. You can buy one of their calendars from this link...

-t