This also explains why people often have trouble letting go of opportunities, even when they know they can get a superior outcome by doing so...
“Closing a door on an option is experienced as a loss, and people are willing to pay a price to avoid the emotion of loss,” Dr. Ariely says. In the experiment, the price was easy to measure in lost cash. In life, the costs are less obvious — wasted time, missed opportunities. If you are afraid to drop any project at the office, you pay for it at home. (source)
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1 comment:
Fascinating. Didn't know that it's human nature, and not just a personal weakness in decision-making!
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